What is Home Staging?

Home staging is practically essential for anyone who is planning on selling their home or for those who haven’t been able to. As the property market has exploded into the competitive and cutthroat industry it is today, you need to leave a flawless impression on your potential buyers and help them fall in love with your home, and really understand its potential. The best way to do this is to utilise the skill and services of a professional home stager.

hashching_How_much_does_a_home_stager_cost - selling your house

No one feels comfortable or welcomed into a home when there is no furniture and it’s simply a blank empty room. The same goes for an off-trend and cluttered room. Buyers want to see and be able to envision how great a room can be, and home staging does exactly that.

A professional home stager will be able to employ art, furniture, colour and texture to create a positive mood for each space that makes buyers feel comfortable and want to stay in a room and really think about what they could do with it if they purchase the home. Exactly what you want them to do.


Improve Property Value

If you take the time to have your home staged you’ll be able to show potential buyers the opportunities and possibilities that they will have with your home, and what they can do with it. Perfectly styled sofas, artwork, floor rugs and more will all create the perfect ambience for your home and a home stager will easily be able to make these changes for you.

The typical returns you’ll see from spending $2,000 to $5,000 on home staging in some cases are more than $20,000, and this is because buyers will be able to see that they have a future in the space. It makes your home ready to move in to, and shows buyers that there isn’t any major work to be done to make it liveable.

This alone will remove a large amount of purchase anxiety for buyers, and make them feel more comfortable knowing there isn’t $60,000 worth of interior work to be done after they buy the home.


The Process

Having your home staged is generally a really simple and affordable process that almost always offers great returns as staging companies know what buyers look for. We’ve outlined a typical home staging process below, but remember the exact process will depend on the styling team and company you collaborate with to transform the interior of your home.

You’ll need to reach out to a home staging company, swap details and book an appointment for them to visit your home to take a look at what should be done and generally plan out what the best options for your home staging are. This usually costs just a few hundred dollars.

The analysis and quote
Following your consultation, you’ll normally be provided with a booklet or an outline of what the home stager thinks should be done, how they’ll do it and why they’re doing it. This means letting you know how the staging will showcase your home better and what you can expect from the end result. This analysis or report will also come with your quote so you have an idea of the cost of the staging and materials.

The staging
The staging process will enhance your home by adding a range of items from things like furniture, art, pot plants, mirrors and typical items like pillows and baskets etc. The entire process should dramatically change the interior look of your home and make it far more inviting and showcase the best features it has to offer.


Estimate the Cost

Your first expense will come from the consultation process where the stager will take a look at your home and assess what needs to be done to make it more inviting. They’ll also take notes for the next stage which will involve the planning and outline of what needs to be done. This early consultation can cost anywhere from $150 to $500.

The price of the staging process will depend on where you live, and if you live in a capital city. Typically materials like decor, furniture and other items cost more in cities like Melbourne and Sydney, as do the stager’s hourly rates. In Brisbane, Adelaide and Perth you should expect prices 10%-15% lower than those in the larger cities.

The size of your home or apartment will also have an effect on the cost of staging, which for a four-bedroom home can cost upwards of $4,000 in Melbourne and $2,000 to $2,500 for a smaller two bedroom home. Sydney has the highest home staging costs in the country, where $8,000 is the average for a four-bedroom home. Again, in Brisbane, Adelaide, Perth and Hobart you can expect the typical home staging prices of $1,700 for 2 bedrooms and up to $4,000 for a larger home.

There are other options for those who don’t want their entire home styled, and these will come in a lot cheaper and can be done in just a few hours. If you only need one or two bedrooms styled, or a single living space or kitchen you can expect to pay around $1,000 to $2,000 depending on how big it is and the different types of materials and styles that will be used in the space.


The Results

Using the services of a professional home stager will greatly improve the look of the home’s interior for potential buyers. A new and contemporary style will make sure that it appears to be well on trend and is generally a great place to live, and buyers really want to see this in a home before they think about buying it.

One of the best returns you can look forward to after having your home professionally staged is the increased sale price and higher demand for your home. Auctions will see an uptick in buyer interests.

The average selling price increase that home staging is assumed to give sellers, is around 7% – 10%. Adding that on to the average Australian home you’re looking at more than $38,000 in added value from spending less than $8,000.



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